Portfolio
Foot Locker Sneaker Truck
This case study centers on DICK’S Sporting Goods and its launch of the Footlocker Sneaker Truck, a mobile pop-up activation selling limited-edition sneaker releases at major music and sporting events across the United States during Summer 2026. The campaign targets Gen Z event-goers and will appear at culturally significant events including the FIFA World Cup, Lollapalooza, and the MLB All-Star Game. To support the activation, a comprehensive integrated communications campaign was developed across multiple channels including Instagram content, out-of-home designs, a newsletter, a blog post, a thought-leadership piece, and a brand and audience research report. All creative materials were produced to reflect DICK’S core mission of inspiring and equipping all athletes, while positioning the Sneaker Truck as an innovative activation that meets Gen Z exactly where they are.
Not Beauty
This case study focuses on the development of a non-beauty integrated campaign designed to deliver a cohesive brand experience across multiple consumer touchpoints. The campaign brings together a range of creative executions, including newsletter design, Instagram advertisements, a blog post, out-of-home advertising, and overall website design, all working in tandem to reinforce a consistent visual identity and messaging strategy. Targeting a digitally engaged audience, the campaign emphasizes seamless transitions between platforms, connecting social media engagement with deeper website interaction and real-world visibility. Each deliverable was created to align with the brand’s core values while showcasing a unified, strategic approach to modern, multi-channel communication.
Milk Makeup
This case study centers on Milk Makeup and the development of a bold, socially driven campaign aimed at capturing the attention of a Gen Z audience across both digital and physical spaces. The campaign includes Instagram post designs, social media mockups, a blog post, and out-of-home advertisement designs, all crafted to reflect the brand’s expressive, inclusive, and trend-forward identity. Designed with platform-specific behaviors in mind, each asset maintains a consistent tone and visual language while adapting to different formats and environments. The work highlights a strong emphasis on digital-first storytelling, supported by impactful physical placements, creating a cohesive and immersive brand experience that resonates with audiences wherever they engage.